Doppelganger by Naomi Klein

When Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, she found herself drawn into uncanny mirror world: one of conspiracy theories, anti-vaxxers and demagogue hucksters. In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister.